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Scaling Internal
Communication Apps
Tailored Internal
Communication
Apps
Company:
Relesys
My Role:
Senior Product Designer (SaaS)
Overview:
At Relesys, I worked as a Senior Product Designer on a multi-tenant SaaS platform used by frontline employees across multiple industries. My role focused on scaling internal communication apps within an established product framework, adapting the platform to different organizational needs while maintaining a shared, consistent foundation.
I designed modular features—such as learning modules, personalized feeds, and dashboards—within existing product constraints, focusing on usability, performance, and system consistency. Through design systems, theming, and CSS-based customization, I helped shipped product experiences feel as polished and intuitive as consumer-facing applications.
Responsibilities:
Responsibilities:
Responsibilities:
Design Strategy
UI/UX Design
Research
Interaction Design
Prototyping
Branding
Cross-team Collaboration

Markets
Sweden & Norway
2600+
Internal App Users


Markets
Norway
45000+
Internal App Users


Markets
Norway
10000+
Internal App Users


Markets
Norway
16000+
Internal App Users


Markets
Norway
4500+
Internal App Users


Markets
Sweden
2200+
Internal App Users


Markets
Sweden
280+
Internal App Users


Markets
Sweden
6000+
Internal App Users


Markets
Sweden
5700+
Internal App Users


Markets
Sweden
600+
Internal App Users


Markets
Sweden
120+
Internal App Users


Markets
Sweden
2000+
Internal App Users


Markets
Sweden
130+
Internal App Users


Markets
Sweden
120+
Internal App Users


Markets
Sweden
-
Prototype


Markets
Sweden & Norway
2600+
Internal App Users


Markets
Norway
45000+
Internal App Users


Markets
Norway
10000+
Internal App Users


Markets
Norway
16000+
Internal App Users


Markets
Norway
4500+
Internal App Users


Markets
Sweden
2200+
Internal App Users


Markets
Sweden
280+
Internal App Users


Markets
Sweden
6000+
Internal App Users


Markets
Sweden
5700+
Internal App Users


Markets
Sweden
600+
Internal App Users


Markets
Sweden
120+
Internal App Users


Markets
Sweden
2000+
Internal App Users


Markets
Sweden
130+
Internal App Users


Markets
Sweden
120+
Internal App Users


Markets
Sweden
-
Prototype


Markets
Sweden & Norway
2600+
Internal App Users


Markets
Norway
45000+
Internal App Users


Markets
Norway
10000+
Internal App Users


Markets
Norway
16000+
Internal App Users


Markets
Norway
4500+
Internal App Users


Markets
Sweden
2200+
Internal App Users


Markets
Sweden
280+
Internal App Users


Markets
Sweden
6000+
Internal App Users


Markets
Sweden
5700+
Internal App Users


Markets
Sweden
600+
Internal App Users


Markets
Sweden
120+
Internal App Users


Markets
Sweden
2000+
Internal App Users


Markets
Sweden
130+
Internal App Users


Markets
Sweden
120+
Internal App Users


Markets
Sweden
-
Prototype


Markets
Sweden & Norway
2600+
Internal App Users


Markets
Norway
45000+
Internal App Users


Markets
Norway
10000+
Internal App Users


Markets
Norway
16000+
Internal App Users


Markets
Norway
4500+
Internal App Users


Markets
Sweden
2200+
Internal App Users


Markets
Sweden
280+
Internal App Users


Markets
Sweden
6000+
Internal App Users


Markets
Sweden
5700+
Internal App Users


Markets
Sweden
600+
Internal App Users


Markets
Sweden
120+
Internal App Users


Markets
Sweden
2000+
Internal App Users


Markets
Sweden
130+
Internal App Users


Markets
Sweden
120+
Internal App Users


Markets
Sweden
-
Prototype

Challenges
Balancing Brand Customization with Platform Constraints
I worked within the platform’s design system to help define clear customization boundaries, allowing client branding flexibility while keeping core navigation, interactions, and user flows consistent for usability and maintainability.
Balancing Brand Customization with Platform Constraints
I worked within the platform’s design system to help define clear customization boundaries, allowing client branding flexibility while keeping core navigation, interactions, and user flows consistent for usability and maintainability.
Balancing Brand Customization with Platform Constraints
I worked within the platform’s design system to help define clear customization boundaries, allowing client branding flexibility while keeping core navigation, interactions, and user flows consistent for usability and maintainability.
Balancing Brand Customization with Platform Constraints
I worked within the platform’s design system to help define clear customization boundaries, allowing client branding flexibility while keeping core navigation, interactions, and user flows consistent for usability and maintainability.
Designing for Internal Use, Not Public Apps
I focused on clarity, contrast, and simplicity when designing internal tools. Navigation layers were kept minimal, key actions were prioritized per screen, and plain, action-oriented language was used to support fast, low-friction interactions for non-technical users.
Designing for Internal Use, Not Public Apps
I focused on clarity, contrast, and simplicity when designing internal tools. Navigation layers were kept minimal, key actions were prioritized per screen, and plain, action-oriented language was used to support fast, low-friction interactions for non-technical users.
Designing for Internal Use, Not Public Apps
I focused on clarity, contrast, and simplicity when designing internal tools. Navigation layers were kept minimal, key actions were prioritized per screen, and plain, action-oriented language was used to support fast, low-friction interactions for non-technical users.
Designing for Internal Use, Not Public Apps
I focused on clarity, contrast, and simplicity when designing internal tools. Navigation layers were kept minimal, key actions were prioritized per screen, and plain, action-oriented language was used to support fast, low-friction interactions for non-technical users.
Scaling a Design System Across 50+ Brands
I contributed to a modular design system built around flexible components and clearly defined tokens, enabling client-specific branding while preserving a consistent interaction model and user experience across the platform.
Scaling a Design System Across 50+ Brands
I contributed to a modular design system built around flexible components and clearly defined tokens, enabling client-specific branding while preserving a consistent interaction model and user experience across the platform.
Scaling a Design System Across 50+ Brands
I contributed to a modular design system built around flexible components and clearly defined tokens, enabling client-specific branding while preserving a consistent interaction model and user experience across the platform.
Scaling a Design System Across 50+ Brands
I contributed to a modular design system built around flexible components and clearly defined tokens, enabling client-specific branding while preserving a consistent interaction model and user experience across the platform.
Driving Engagement Across Diverse Workforces
I designed visual themes and campaign-driven modules aligned with internal initiatives, seasonal events, and brand identity—supporting communication goals and encouraging repeated engagement across varied frontline roles.
Driving Engagement Across Diverse Workforces
I designed visual themes and campaign-driven modules aligned with internal initiatives, seasonal events, and brand identity—supporting communication goals and encouraging repeated engagement across varied frontline roles.
Driving Engagement Across Diverse Workforces
I designed visual themes and campaign-driven modules aligned with internal initiatives, seasonal events, and brand identity—supporting communication goals and encouraging repeated engagement across varied frontline roles.
Driving Engagement Across Diverse Workforces
I designed visual themes and campaign-driven modules aligned with internal initiatives, seasonal events, and brand identity—supporting communication goals and encouraging repeated engagement across varied frontline roles.
Outcome

400k+ Internal App Users
A scalable platform supporting over 400,000 frontline employees across industries, making essential internal tools accessible, branded, and easy to use.

Store Staff
Team Leads
Frontline Teams
Warehouse Staff
HQ / Office
HR
Drivers
400k+ Internal App Users
A scalable platform supporting over 400,000 frontline employees across industries, making essential internal tools accessible, branded, and easy to use.

Store Staff
Team Leads
Frontline Teams
Warehouse Staff
HQ / Office
HR
Drivers
400k+ Internal App Users
A scalable platform supporting over 400,000 frontline employees across industries, making essential internal tools accessible, branded, and easy to use.

200+ Onboarded Clients
Reusable templates and design patterns supported onboarding for 200+ clients, each with unique brand needs—within a shared product foundation.

Health & Beauty
Transportation
Logistics
Grocery
Manufacturing
Retail
Hospitality
200+ Onboarded Clients
Reusable templates and design patterns supported onboarding for 200+ clients, each with unique brand needs—within a shared product foundation.

Health & Beauty
Transportation
Logistics
Grocery
Manufacturing
Retail
Hospitality
200+ Onboarded Clients
Reusable templates and design patterns supported onboarding for 200+ clients, each with unique brand needs—within a shared product foundation.

90% Active users per week
Clear UI patterns and low-friction workflows contributed to high adoption, with approximately 90% of employees engaging weekly.

Daily Updates
Relevant Content
Notifications
Clear Navigation
Fast Integrations
Habit-Driven Design
Clear Actions
90% Active users per week
Clear UI patterns and low-friction workflows contributed to high adoption, with approximately 90% of employees engaging weekly.

Daily Updates
Relevant Content
Notifications
Clear Navigation
Fast Integrations
Habit-Driven Design
Clear Actions
90% Active users per week
Clear UI patterns and low-friction workflows contributed to high adoption, with approximately 90% of employees engaging weekly.

100+ Unique Branded apps
Modular components and flexible design tokens enabled the creation of 100+ branded apps, all built on the same core system.

Analytics
Gamification
Content & Social
Operations
Performance
Communication
Training
100+ Unique Branded apps
Modular components and flexible design tokens enabled the creation of 100+ branded apps, all built on the same core system.

Analytics
Gamification
Content & Social
Operations
Performance
Communication
Training
100+ Unique Branded apps
Modular components and flexible design tokens enabled the creation of 100+ branded apps, all built on the same core system.



Designing for Relesys isn't about making beautiful apps,
it’s about making them usable for real people, across dozens of brands, every day...
Designing for Relesys is not just about creating beautiful apps,it’s about making them work for real people, across dozens of brands, every day...
Designing for Relesys is not just about creating beautiful apps, it’s about making them work for real people, across dozens of brands, every day...