Pixelated portrait of the designer wearing a dark outfit against a light background.

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Pixelated portrait of the designer wearing a dark outfit against a light background.

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Pixelated portrait of the designer wearing a dark outfit against a light background.

0%

Pixelated portrait of the designer wearing a dark outfit against a light background.

0%

Scaling Internal
Communication Apps

Tailored Internal
Communication
Apps

Relesys app logo.
Relesys app logo.
Relesys app logo.

Company:

Relesys

My Role:

Senior Product Designer (SaaS)

Overview:

At Relesys, I worked as a Senior Product Designer on a multi-tenant SaaS platform used by frontline employees across multiple industries. My role focused on scaling internal communication apps within an established product framework, adapting the platform to different organizational needs while maintaining a shared, consistent foundation.

I designed modular features—such as learning modules, personalized feeds, and dashboards—within existing product constraints, focusing on usability, performance, and system consistency. Through design systems, theming, and CSS-based customization, I helped shipped product experiences feel as polished and intuitive as consumer-facing applications.

Responsibilities:

Responsibilities:

Responsibilities:

Design Strategy

UI/UX Design

Research

Interaction Design

Prototyping

Branding

Cross-team Collaboration

Challenges

Balancing Brand Customization with Platform Constraints

I worked within the platform’s design system to help define clear customization boundaries, allowing client branding flexibility while keeping core navigation, interactions, and user flows consistent for usability and maintainability.

Balancing Brand Customization with Platform Constraints

I worked within the platform’s design system to help define clear customization boundaries, allowing client branding flexibility while keeping core navigation, interactions, and user flows consistent for usability and maintainability.

Balancing Brand Customization with Platform Constraints

I worked within the platform’s design system to help define clear customization boundaries, allowing client branding flexibility while keeping core navigation, interactions, and user flows consistent for usability and maintainability.

Balancing Brand Customization with Platform Constraints

I worked within the platform’s design system to help define clear customization boundaries, allowing client branding flexibility while keeping core navigation, interactions, and user flows consistent for usability and maintainability.

Designing for Internal Use, Not Public Apps

I focused on clarity, contrast, and simplicity when designing internal tools. Navigation layers were kept minimal, key actions were prioritized per screen, and plain, action-oriented language was used to support fast, low-friction interactions for non-technical users.

Designing for Internal Use, Not Public Apps

I focused on clarity, contrast, and simplicity when designing internal tools. Navigation layers were kept minimal, key actions were prioritized per screen, and plain, action-oriented language was used to support fast, low-friction interactions for non-technical users.

Designing for Internal Use, Not Public Apps

I focused on clarity, contrast, and simplicity when designing internal tools. Navigation layers were kept minimal, key actions were prioritized per screen, and plain, action-oriented language was used to support fast, low-friction interactions for non-technical users.

Designing for Internal Use, Not Public Apps

I focused on clarity, contrast, and simplicity when designing internal tools. Navigation layers were kept minimal, key actions were prioritized per screen, and plain, action-oriented language was used to support fast, low-friction interactions for non-technical users.

Scaling a Design System Across 50+ Brands

I contributed to a modular design system built around flexible components and clearly defined tokens, enabling client-specific branding while preserving a consistent interaction model and user experience across the platform.

Scaling a Design System Across 50+ Brands

I contributed to a modular design system built around flexible components and clearly defined tokens, enabling client-specific branding while preserving a consistent interaction model and user experience across the platform.

Scaling a Design System Across 50+ Brands

I contributed to a modular design system built around flexible components and clearly defined tokens, enabling client-specific branding while preserving a consistent interaction model and user experience across the platform.

Scaling a Design System Across 50+ Brands

I contributed to a modular design system built around flexible components and clearly defined tokens, enabling client-specific branding while preserving a consistent interaction model and user experience across the platform.

Driving Engagement Across Diverse Workforces

I designed visual themes and campaign-driven modules aligned with internal initiatives, seasonal events, and brand identity—supporting communication goals and encouraging repeated engagement across varied frontline roles.

Driving Engagement Across Diverse Workforces

I designed visual themes and campaign-driven modules aligned with internal initiatives, seasonal events, and brand identity—supporting communication goals and encouraging repeated engagement across varied frontline roles.

Driving Engagement Across Diverse Workforces

I designed visual themes and campaign-driven modules aligned with internal initiatives, seasonal events, and brand identity—supporting communication goals and encouraging repeated engagement across varied frontline roles.

Driving Engagement Across Diverse Workforces

I designed visual themes and campaign-driven modules aligned with internal initiatives, seasonal events, and brand identity—supporting communication goals and encouraging repeated engagement across varied frontline roles.

Outcome

400k+ Internal App Users

A scalable platform supporting over 400,000 frontline employees across industries, making essential internal tools accessible, branded, and easy to use.

Store Staff

Team Leads

Frontline Teams

Warehouse Staff

HQ / Office

HR

Drivers

400k+ Internal App Users

A scalable platform supporting over 400,000 frontline employees across industries, making essential internal tools accessible, branded, and easy to use.

Store Staff

Team Leads

Frontline Teams

Warehouse Staff

HQ / Office

HR

Drivers

400k+ Internal App Users

A scalable platform supporting over 400,000 frontline employees across industries, making essential internal tools accessible, branded, and easy to use.

200+ Onboarded Clients

Reusable templates and design patterns supported onboarding for 200+ clients, each with unique brand needs—within a shared product foundation.

Health & Beauty

Transportation

Logistics

Grocery

Manufacturing

Retail

Hospitality

200+ Onboarded Clients

Reusable templates and design patterns supported onboarding for 200+ clients, each with unique brand needs—within a shared product foundation.

Health & Beauty

Transportation

Logistics

Grocery

Manufacturing

Retail

Hospitality

200+ Onboarded Clients

Reusable templates and design patterns supported onboarding for 200+ clients, each with unique brand needs—within a shared product foundation.

90% Active users per week

Clear UI patterns and low-friction workflows contributed to high adoption, with approximately 90% of employees engaging weekly.

Daily Updates

Relevant Content

Notifications

Clear Navigation

Fast Integrations

Habit-Driven Design

Clear Actions

90% Active users per week

Clear UI patterns and low-friction workflows contributed to high adoption, with approximately 90% of employees engaging weekly.

Daily Updates

Relevant Content

Notifications

Clear Navigation

Fast Integrations

Habit-Driven Design

Clear Actions

90% Active users per week

Clear UI patterns and low-friction workflows contributed to high adoption, with approximately 90% of employees engaging weekly.

100+ Unique Branded apps

Modular components and flexible design tokens enabled the creation of 100+ branded apps, all built on the same core system.

Analytics

Gamification

Content & Social

Operations

Performance

Communication

Training

100+ Unique Branded apps

Modular components and flexible design tokens enabled the creation of 100+ branded apps, all built on the same core system.

Analytics

Gamification

Content & Social

Operations

Performance

Communication

Training

100+ Unique Branded apps

Modular components and flexible design tokens enabled the creation of 100+ branded apps, all built on the same core system.

Desktop view of the Relesys web app dashboard showing social feed, surveys, user profile, tasks, and quick links.
Desktop view of the Relesys web app dashboard showing social feed, surveys, user profile, tasks, and quick links.
Desktop view of the Relesys web app dashboard showing social feed, surveys, user profile, tasks, and quick links.

Designing for Relesys isn't about making beautiful apps,
it’s about making them usable for real people, across dozens of brands, every day...

Designing for Relesys is not just about creating beautiful apps,it’s about making them work for real people, across dozens of brands, every day...

Designing for Relesys is not just about creating beautiful apps, it’s about making them work for real people, across dozens of brands, every day...

2025

©

Edition

All Rights Reserved

Created with

in Sweden

Made in Framer

2025

©

Edition

All Rights Reserved

Created with

in Sweden

Made in Framer

2025

©

Edition

All Rights Reserved

Created with

in Sweden

Made in Framer

2025

©

Edition

All Rights Reserved

Created with

in Sweden

Made in Framer